Mobile Marketing and Advertising - Mobile Marketing Magazine
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About us - Mobile Marketing Magazine
WEBAbout. Mobile Marketing is a specialist in the delivery of mobile marketing and tech news and research, and an established host of professional mobile marketing events in the UK and overseas. We exist to provide critical insights and thought leadership from the mobile marketing industry to marketers who are passionate about making mobile work ...
Sky Media to launch Smart Sponsorships using addressable …
WEBSky Media has announced plans to launch Smart Sponsorships in the second half of 2022. Powered by Sky’s AdSmart addressable technology, Smart Sponsorships will enable brands to tailor their idents to different audiences using Sky’s third-party data or advertisers’ own first-party customer data. Sky said that Smart Sponsorship also opens ...
WATCH: BT unveils first campaign by adam&eveDDB
WEBMar 11, 2024 · BT had launched its first campaign with creative agency, adam&eveDDB, showcasing how the telecoms giant supports businesses and gives them the confidence they need to thrive in a digital world. BT’s ‘We’ve Got Your Back’ campaign will run across TV, TikTok, Meta, DOOH, print t and digital display. Subscribe to …
Orange expands Google Cloud partnership to leverage AI
WEBApr 10, 2024 · By bringing the cloud into the data centre via Google Distributed Cloud, Orange is enabling faster deployment of AI applications for local teams, and fostering agility and responsiveness, the telecoms giant said. Orange Group, CEO, Christel Heydemann, said: “We have a mission to accelerate value creation for Orange with every job, every network, and every customer experience super-powered by ...
Celebrating 15 years at a founding mobile marketing agency
WEBDec 15, 2021 · News. James Hilton, Founder and Chairman of M&C Saatchi Performance, looks back on 15 years in mobile. In a difficult year, we seem to have hit the 15-year milestone of M&C Saatchi Performance – an agency I founded at the beginning of the mobile revolution that has grown, changed, and evolved alongside the digital industry.
Sales of smart TVs rocket during the pandemic
WEBApr 9, 2021 · The increased use in streaming services has driven the sales of smart TVs. 56 per cent of all homes say they stream using a smart TV at least once a month- up from 48 per cent in 2020. Lastly, the pandemic has brought about a big change in the way people buy their smart TVs as many moved to online purchasing. In …
Interview: Tesco Mobile on innovative marketing strategies …
WEBFeb 15, 2024 · Mobile Marketing Magazine sits down with Tesco Mobile’s Chief Customer Officer, Rachel Swift to uncover the details of the mobile network operator’s latest creative campaign featuring Ronan Keating, staying ahead of emerging trends and testing innovative marketing strategies that combine both environmental responsibility with social impact.
New York Times Launches Mobile Moments Ads
WEBThe New York Times is launching Mobile Moments, a mobile ad format intended to be more relevant to the time of day.. Available on the Times’ apps and mobile site, Mobile Moments will feature Screenplays, targeted short stories called created by T Brand Studio, the publisher’s commercial content group.. The launch is based on research which identified times of day when the Times mobile ...
The best and worst mobile app IPOs of all time
WEBMay 7, 2021 · A study from comparemymobile.com has revealed how the companies behind some of our favourite apps performed during their first day on the stock market and who raised the most money from their IPO.. Using data from sources including Yahoo Finance, Motley Fool and Renaissance Capital they have also compiled a list of the biggest app IPOs of all time.
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