DMNews - Digital Marketing News
WEBSep 6, 2024 · Digital Marketing News or DMNews is the hub of business marketing, data, and strategy. Receive daily news, insights, and more!
Why Interactive Content is the Future of Digital Marketing
WEBAug 7, 2019 · Diverse monetization opportunities. Interactive content offers a myriad of benefits, cultivating brand awareness, promoting stronger connections with existing customers, filling the gaps in ...
IAC completes spin-offs of HSN, Ticketmaster, other businesses
WEBAug 22, 2008 · IAC has completed the spin-offs of HSN Inc. (HSNi), Interval Leisure Group, Ticketmaster and Tree.com to IAC shareholders. Starting August 21, the new entities began trading as independent ...
Gen Z Flocks to TikTok for Information - DMNews
WEBA recent study discovered that 51% of female Gen Z individuals rely on TikTok for information, rather than Google. This preference seems to stem from TikTok’s video-based search results, which ...
Mattel’s Marketing Success: How Barbie Revived the Brand
WEBJun 30, 2023 · Recognizing the need for a transformation, Mattel’s CEO Ynon Kreiz initiated a series of innovative marketing campaigns to revive the Barbie brand and reverse the company’s declining fortunes ...
Social Media Footprint: What You Should Know - DMNews
WEBDec 21, 2021 · A social media footprint refers to the digital trail left behind by an individual’s online activities across various social media platforms. It encompasses posts, comments, likes, shares, and ...
TNS Media Intelligence buys Cymfony - DMNews
WEBFebruary 27, 2007. Advertising services firm TNS Media Intelligence has acquired market analytics firm Cymfony. The new operating unit will be called TNS Media Intelligence/Cymfony. The ...
How GDPR Could Have Prevented the Facebook-Cambridge …
WEBApr 2, 2018 · March was a wild month for Facebook Inc. (NYSE: FB) and Mark Zuckerberg. In the wake of revelations that data from 50 million users was acquired by political consulting firm Cambridge Analytica ...
Maximizing ROI with Localization: Leveraging Translation Solutions
WEBAug 17, 2023 · By leveraging translation solutions in marketing strategies, companies can maximize their ROI, unlock new growth opportunities, and establish meaningful connections with customers worldwide ...
Google Analytics 4 enhances SEO strategy through comprehensive …
WEBAug 15, 2024 · Google Analytics 4 (GA4) is widely recognized as a powerful tool for analyzing website and app traffic. It offers crucial insights into user behavior and campaign effectiveness and aids in ...