Digital Marketing News | Marketing Dive
WEBThe rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology ...
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Publicis goes all in on retail media with CitrusAd buy
WEBJul 19, 2021 · Dive Insight: Publicis looks to wed CitrusAd's e-commerce expertise with the existing retail media capabilities wielded by Epsilon. The goal is to unify customer knowledge across publisher and e-commerce ecosystems — without the use of third-party cookies — so that brands can measure performance across channels and leverage …
Dove urges parents to have the 'selfie talk' about harmful effects …
WEBApr 21, 2021 · Dive Brief: Unilever's Dove soap launched a campaign in Canada to raise awareness of how social media harms the self-esteem of preteen girls, per an announcement.The brand released a film titled "Reverse Selfie" that pleads with viewers to help undo social media's damaging effects on self-confidence, which were made worse …
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Why Mountain Dew introduced the Mountain Dude to refresh ‘Do …
WEBJul 15, 2024 · The Mountain Dude, a swaggering figure with a ’70s-inspired look complete with long hair, a flowing beard and lime-green fur coat, helps consumers “Do the Dew.”. Courtesy of Mountain Dew. UPDATE: July 15, 2024: This story has been updated based on information provided by Mountain Dew after publication, reflecting the campaign’s focus …
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
Celsius CEO on keeping a disruptor’s edge and staying focused on …
WEBOct 9, 2023 · Parent Celsius Holdings grew revenue in North America by 114% year-over-year in the second quarter to reach $311 million, and the company is eyeing a bigger global footprint. Below, Marketing Dive spoke to CEO John Fieldly about the MLS tie-up, the influence of PepsiCo and keeping a disruptor’s edge on an increasingly broad stage.
Social Media Marketing News | Marketing Dive
WEB5 days ago · Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads. The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. By …
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