Dyson is going to launch its first high-fidelity headphones, Dyson OnTrac, on September 23 in India. And for the same, it has roped in Indian rapper Badshah as OnTrac’s brand ambassador

AC Milan have announced a new strategic collaboration with Dyson as the club gears up for a return to UEFA Champions League action tonight. The Dyson OnTrac headphones will be the highlight of the collaboration,

Dyson, renowned for its smart home appliances such as straighteners, air purifiers and vacuum cleaners, has ventured into the audio market with its new headphones, Dyson OnTrac. These headphones are set to launch in India on 23rd September, and to mark the occasion, the company has appointed Indian artist Badshah as the brand ambassador.

Dyson is set to launch its first-ever audio-only headphones, the OnTrac, in India on September 23. The headphones feature advanced noise-cancelling technology and luxurious design, with pre-booking currently available.

Unveiled in July, the Dyson OnTrac headphones feature a customisable design, high-fidelity audio, ANC, and support for the MyDyson companion app for personalisation and feature access

In addition to the much-anticipated OnTrac headphones, Dyson has also rolled out a slew of new products across its Beauty, Audio, and Home categories in India ahead of the festive season. Among the new releases are two advanced hair styling tools: the Dyson Airwrap i.d. Multi-Styler and Dryer, and the Dyson Supersonic Nural hair dryer.

Dyson, a technology company, announced Badshah, artist and musician, as a Dyson OnTrac™ headphones ambassador for India. From what is understood, this collaboration commences with the launch of Dyson’s headphones.