Tractor Supply Stock Facing DEI Backlash. It Won’t Be the Last.
Tractor Supply follows a long line of companies under fire from conservative consumers for their stances on social issues. Right-wing commentator Robby Starbuck recently highlighted the company’s long-term DEI and climate change objectives on X, formally known as Twitter, which galvanized some shoppers to threaten a boycott.
Why the controversy about Tractor Supply? Tennessee-based company drops DEI, inclusion and climate initiatives
Robby Starbuck, a former Hollywood director turned conservative activist posted on X, formerly known as Twitter, on June 6 saying, "It's time to expose Tractor Supply." Starbuck claims Tennessee as his home after he moved here in 2019. He eventually made a ...
Tractor Supply ends ‘woke’ DEI, climate change policies after boycott campaign
Tractor Supply said it will eliminate DEI roles, end its carbon emissions goals and cut ties to an LGBTQ advocacy group following a social media campaign.
Tractor Supply Co. ends DEI efforts after social media backlash
As reported by The Tennessean, the changes follow backlash from Robby Starbuck, a former Hollywood director turned conservative activist who shared a nearly eight-minute video on X, formerly known as Twitter, exposing the company's support for the LGBTQ+ community.
Tractor Supply ends DEI initiatives, pride funding
In response, Tractor Supply said it was discontinuing the DEI efforts, is withdrawing its carbon emission goals and focus on both land and water conservation efforts and it would further focus on “rural America priorities” such as ag education, animal welfare, veterans causes and being a good neighbor.
Tractor Supply ends DEI initiatives after customer backlash | 'It's time to expose Tractor Supply'
"It’s one of the most beloved brands in  by conservatives but what do they REALLY stand for under CEO Hallawton’s leadership?" Robby Starbuck posted.
Tractor Supply Co. ends DEI efforts after backlash from conservative customers
A social media post that spawned a backlash against Tractor Supply Co. references a Kentucky distribution center.
What did Tractor Supply do? Tennessee-based company drops DEI, climate initiatives
Tractor Supply announced it would get rid of DEI efforts within the company after a month of backlash from online customers.
Tractor Supply Company Plows Into Controversy Over DEI Commitments
After criticism of its DEI programs, Tractor Supply Company has infuriated pro-rights advocates as it becomes the latest retailer to get caught in the political divide.
A farm-supply chain vowed to cut DEI roles amid pressure. Outcry followed.
Tractor Supply said it would make changes to its diversity and climate programs after fielding criticism from customers.
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Anti-LGBTQ Activist Causes Tempest in Tractor Supply Teapot
A Tennessee anti-LGBTQ activist and filmmaker, Robby Starbuck, is claiming credit for the June 27 announcement from Tennessee ...
Conservatives Declare Victory After Tractor Supply Co. Halts 'Woke Agenda'
Conservative commentators celebrated Tractor Supply Co.'s latest news release halting the retailer's "woke agenda." ...
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Tractor Supply backpedals on diversity efforts after social media outcry
Tractor Supply Co. buckled under major social media pressure to eliminate the diversity, equity, and inclusion initiatives it ...
Tractor Supply Co. DEI program going away nationwide. Is Ohio distribution center impacted?
The company has 50 Ohio stores, according to the company's website, and more than 2,200 stores nationwide. It is one of the ...