The move has drawn criticism from a number of pro-Kannada organizations and supporters who claim that the RCB management is forcing Hindi on their Kannada-speaking supporters.

In October, RCB launched a new account on X, formerly known as Twitter, aimed at engaging with and reaching out to Hindi-speaking audiences both in India and abroad.

Royal Challengers Bangalore (RCB) has faced online criticism after creating a separate social media handle for Hindi-speaking fans or those who don’t understand English. The new X (formerly Twitter) account, named "Royal Challengers Bengaluru Hindi" with the handle "@RCBinHindi," has stirred controversy among Kannada speakers.

Royal Challengers Bengaluru is drawing fire for launching a Hindi account on X, with a section of social media users accusing the IPL franchise of imposing Hindi on Kannada speakers. Another section of fans,

On Instagram and X, RCB posted videos featuring Virat Kohli, Dinesh Karthik and Liam Livingston addressing the fans and sharing their excitement for the upcoming IPL season. Kohli among a few other cricketers shared their message in Hindi.

After RCB launched a social media handle in Hindi, many criticised the move as “Hindi imposition” and demanded the deletion of the account.