EAST AURORA, N.Y. — It’s been less than five months since Brian Fitzharris took the helm at Fisher-Price, and he’s honed in on what he calls the “superpower” of the East Aurora campus.

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In early September 2024, social media users resurfaced a claim that toy company Fisher-Price was selling a "My First Dealer Kit." Items resembling a gray hoodie, firearm, cash and marijuana were ...

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In a partnership with Fisher-Price, the Buffalo Bills, and Wegmans, the newest season of Bills Little People will be hitting the shelves at Wegmans stores beginning on Friday, August 23 at 6 a.m ...

Get ready for an unforgettable experience at the Borderland Music + Arts Festival, set against the stunning backdrop of Knox Farm State Park in East Aurora, NY. From September 13-15, this three ...

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