Forget blending in. You're the leading lady in your own life story, so dress the part! Monki's new campaign says it all: ...

The best swimsuit brands for women offer a variety of high-quality styles and different coverage levels to suit every figure. After carefully evaluating over 30 top options, our pick for best ...

Chicken Soup for the Soul Entertainment, which is not the same company that publishes self-help books under that brand, owns Redbox, the DVD kiosks you see in front of pharmacies and grocery stores.

You made it through the second half of this year, and one of the ways to pat yourself on the back is to treat yourself with ...

Once you’ve made that decision, picking a brand and a product is the logical next step. With countless CBD brands on the market today, you may be wondering where to even begin. There’s no ...

The key to unlocking the way forward could be brand equity, according to a recent Kantar report. “One of the distinctions of the brand blueprint that we've created…is it looks across years worth of ...

Verizon Value CMO Cheryl Gresham explores the prepaid wireless carrier’s new look and why terms like “multicultural marketing” feel limiting.

The luxury industry has been so eager to woo ultrawealthy shoppers that it forgot who really pays the bills: the middle classes.

But this year, public-facing Pride campaigns at some of the world's largest brands were quieter than usual. At other companies that previously had them, they were completely absent. Fewer public ...

16 September 2023, USA, New York: The Starbucks logo, taken in Manhattan. Photo: Michael ... [+] Kappeler/dpa (Photo by Michael Kappeler/picture alliance via Getty Images) A few major foodservice ...

Investopedia / Mira Norian Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables ...