Duke star Cooper Flagg, who’s already highly expected to be the No. 1 pick in the 2025 NBA Draft, has signed an endorsement ...

New Balance signed Shohei Ohtani, the best two-way player in baseball and now the shoe company has landed Duke five-star ...

If you haven’t heard, Flagg has signed with home state shoe company New Balance and they put out this beautifully filmed ...

A shoe factory wants to build a wind turbine near its site, as it has no more room for solar panels.

The reigning Gatorade National Player of the Year and five-star recruit grew up just 25 miles from New Balance’s ...

The potential No. 1 pick in the 2025 NBA Draft said his Maine roots were a major factor in his decision to sign an ...

Incoming Duke men's basketball freshman Cooper Flagg has signed a "significant" shoe endorsement deal with New Balance, ...

Duke freshman Cooper Flagg signed a shoe and apparel endorsement contract with New Balance, joining Kawhi Leonard and others ...

Though Duke’s relationship with Nike goes back decades, standout Blue Devils freshman Cooper Flagg chose another shoe company ...

Cooper Flagg has yet to play a minute in the college game, but he already has a shoe deal with the Boston-based New Balance.

Duke freshman forward Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has signed a shoe endorsement deal with ...

New Balance, though not in the same company as Nike, Adidas or others in the signature shoe space, has existing deals with several young athletes, including Coco Gauff, Tyrese Maxey and Quincy Wilson.