Yeezy West’s growing e-commerce platform, Yeezy Supply, and forthcoming Yeezy x Gap collaboration will likely keep Yeezy living easy for years to come.

The SHOWstudio founder’s latest project in partnership with West sees the pair attempt to reimagine the experience of online shopping in a new e-commerce site for West’s fashion brand Yeezy, which has ...

This expansion shows Kanye’s vision for Yeezy as a lifestyle brand, not just a fashion label. Yeezy Supply is the brand’s online store. It lets fans buy Yeezy products straight from the source, which ...

Eliott Hill could learn a thing or two from Adidas chief Bjorn Gulden's playbook. With declining sneaker sales and rusty ...

Adidas and Kanye West Announce Yeezy Boost 350 V2 Release Date Adidas and Kanye West Announce Yeezy Boost 350 V2 Release Date Kanye West and Adidas announce the release date of a brand new ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

West designed trainers under the Yeezy brand and Adidas said the loss ... While Adidas said it had a limited supply of such shoes at the start of the year, it plans to increase production in ...

When resellers lost the e-commerce site Yeezy Supply after Adidas ended its relationship with the brand, it was the last straw for many resellers. The site is known in the sneaker-reselling space ...

Learn about our editorial policies The exact nature and causes of supply shocks are imperfectly understood. The most common explanation is that an unexpected event causes a dramatic change in ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

Yeezy laid low for much of the year and fled the States to discover a creative safe haven in Italy’s Tuscany hills for much of the summer with his wife Bianca Censori, where he linked up with Ty ...