A century after the first Macy’s Thanksgiving Day Parade, the annual holiday tradition kicks off Thursday in New York City with new Spider-Man and Minnie Mouse balloons, zoo and pasta-themed floats, performances from Jennifer Hudson and Idina Menzel,

The Macy’s Thanksgiving Day Parade heads down Sixth Ave. on Nov. 28, 2024 in New York. The Harvest in the Valley float during the Macy’s Thanksgiving Day Parade heads down Sixth Ave. on Nov. 28, 2024 in New York.

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,