Countless brands are turning to loyalty programs to keep consumers happy. But brands must constantly update and enhance their ...

On Wednesday, Google announced the update to its lineup of ad campaigns, saying that starting in the second quarter of next ...

Potbelly CMO David Daniels joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program.

A new YouGov survey ranked the most bipartisan brands in the U.S. and found that American Eagle appeals to liberals and ...

Michael Rubin, Fanatics’ founder and CEO, has said he envisions growing the industry by 10 times, in part by turning its ...

Consultancy Madison and Wall points to GARM closure, TV viewing declines and unsustainable digital growth in updated ad ...

Jim Riswold, the acclaimed Wieden+Kennedy copywriter, sat down with Red & Co.’s Mira Kaddoura for an interview just weeks ...

EBay’s global marketing expenses totaled $1.2 billion in 2023, in line with what it spent on worldwide marketing in 2022, ...

The Dutch prefer mayonnaise to ketchup on their fries. So, how do you get them to switch? By creating a ketchup version of another Dutch favorite—sprinkles.

Based on the above proof, Gen Z and Gen Alpha, being born right into the digital revolution, are leading our shift into the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 30 min 16 sec ago By Ewan Larkin - 35 min 49 sec ago By Ad Age Staff - 1 hour 43 min ago By Adrianne Pasquarelli - 1 hour 58 min ...

The NFL is elevating its “Creator of the Week” program and growing its creator marketing beyond YouTube to reach Gen Z, ...