Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy ...

Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Rafael Nadal’s transition from tennis icon to global brand ambassador is marked by strategic collaborations and ventures that extend his legacy beyond the court.

The deal encompasses all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups.

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

In her new role, Singh will lead the agency’s business focus on the development of new capabilities and solutions, and widen ...

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office.

Gen Z is bringing a refreshing, no-filter attitude to the workplace, from quirky email sign-offs to casual approaches to leave requests. Advertising seniors share their most memorable interactions ...