Fast food brand McDonald's drove record levels of brand love amidst a challenging commercial landscape in the UK with an emotional advertising approach.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Lifebuoy Pride was first introduced in 2021 under a COVID-19 context that focused more on Safety in Love for the LGBT community. With the successful launch, #Safety4All has become one of... We’re long ...

Klondike, an ice cream brand, relaunched its long-term tagline of What Would You Do for a Klondike? in the USA by showing up in person to call on people to follow through with what they said they'd do ...

Dull advertising does not deliver the marketing intent and stems from accountability sinks – but creative development and evaluation can identify and remedy dull ...

To remain competitive in the consumer packaged goods industry, brands need to test their packaging using the latest biometric tools and combine this with traditional research methods to achieve the ...

Olympic sponsorship results in strong engagement levels, with the Paris 2024 Summer Olympics taking second place in terms of sports engagement in both the US and Canada in the past 12 months.

Up to 85% of audiences in Asia are engaged or highly engaged when consuming podcasts, with levels overtaking social media in some countries, and this is offering new opportunities for advertisers. The ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.