Venu Sports, the proposed virtual MVPD service from ESPN, FOX and Warner Bros. Discovery, will be discontinued, the three companies said in what they called a collective decision not to move forward with the contemplated joint venture.

ESPN, Fox and Warner Bros. Discovery announced Friday they were pulling the plug on new streaming service Venu Sports.

Venu Sports, the proposed streaming platform that bundled content from ESPN, Fox and Warner Bros. Discovery, is no more.“After careful consideration, we have collectively agreed to discontinue the Venu Sports joint venture and not launch the streaming service,