Gen Z is more likely to buy from companies that contribute to social causes (72%) or incorporate real testimonials in their ...

The transition from striking upfront deals on Nielsen’s legacy panel to using big datasets from the likes of VideoAmp, iSpot ...

Virtual avatars are also a part of the strategy. On Fitbit, Google unveiled “eejies,” which are virtual characters that users ...

The winners of Ad Age’s Young Creatives contest joined Ad Age and TikTok at Cannes Lions to discuss how TikTok communities ...

Lego is a sizable account. Lego spent $467 million on global media in 2023, with 70% of that amount spent on digital media, ...

Founded in 1980 by businessman Robert L. Johnson, BET was sold to Paramount’s predecessor, Viacom, in 2001 for about $3 ...

Verizon says, “You break it, we take it” in a spot that underscores that it accepts trade-ins of “any phone in any condition, ...

Leaders must be able to balance the efficiencies of AI with the irreplaceable value of human creativity and empathy.

Here is a list of some of the advertising industry’s brightest young minds, from masters of AI to Cannes Lions winners.

AKQA global chief creative officer Diego Machado on this year’s winning work in the Cannes category that’s all about the ...

New research from Meta, Kantar and CreativeX shows how human connection, visually dynamic and atmospheric cues have an ...

That is the premise for a social media series from Mohawk Chevrolet, a dealership in upstate New York, which has gone viral ...