The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city’s booming ad industry and earn less than average.

Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push.

July 18, 2024 – LevLane Advertising, one of Philadelphia's largest independent full-service advertising agencies, today ...

The campaign launched Tuesday with a video soundtracked by rap group Paris Texas, featuring Vans Skate team riders, BMX bikers and other artists and creatives. It was developed in partnership with ...

The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.” ...

Getting consumer attention in today’s digital marketing landscape is harder than ever. With countless messages competing for ...

The out-of-home ads leverage GroupM’s WinDOOH technology to transport consumers to fantastical worlds without the use of a mobile device.

Wireless carrier Boost Mobile has unveiled a national advertising campaign and brand repositioning timed to the introduction of its new 5G Boost Mobile Network, per details shared with Marketing Dive.

Publicis Groupe saw organic growth increase 5.6% year over year in Q2, with net revenue reaching 3.5 billion euros, or roughly $3.8 billion, according to an earnings statement. The results, which came ...

The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.

Burger King recently launched a new video game for its 70th birthday called Balloon Burst that gave members of the chain’s Royal Perks loyalty program an opportunity to enter a sweepstakes and earn ...

As part of Foot Locker’s effort to reinvigorate the flagging brand, Champs Sports has launched a new brand platform called “Sport For Life,” aimed at showing how sports can help customers navigate ...