The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the changing sport.

The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.

Canadian podcast producer Pacific Content, whose clients include Ford, Amazon and Meta, has been sold to UK-based competitor Lower Street for an undisclosed amount.

An analysis of 2,200+ brands finds that fewer than a third (29%) of major US brands have bipartisan appeal, with American ...

The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and a content series starring league pros.

The CMO role has seen its fair share of change over the last few years. From tightening budgets to uncertainty around the impacts of new tech like artificial intelligence and an average tenure among ...

Claspo offers a cost-effective alternative by providing an all-in-one platform that eliminates the need for multiple plugins.

Heinz is extending its first masterbrand platform with a fresh batch of ads inspired by stories of irrational love for the packaged foods brand, per details shared with Marketing Dive. The latest leg ...

The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.

The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.

The brand will reimburse five consumers’ moving fees to relocate to the Mountain time zone who explain on TikTok how they plan to enjoy the outdoors.