Lifebuoy Pride was first introduced in 2021 under a COVID-19 context that focused more on Safety in Love for the LGBT community. With the successful launch, #Safety4All has become one of... We’re long ...

Skincare brand Dove promoted awareness around the importance of breast cancer screening for family members of current patients in Vietnam. Dove relaunched its winning variant in the market – Dove ...

Restaurants in China are closing at an accelerating rate as consumers rein in their spending, a situation that appears unlikely to improve because of mounting concerns over an extended period of ...

UK high street retailers Marks & Spencer and John Lewis are both introducing AI tools to drive sales, with the latter using the technology to bring back its distinctive “never knowingly undersold” ...

P/S is the leading toothpaste brand in Vietnam, boasting 76% market penetration and daily usage in 22 million households. Established in 1975, P/S aims to eradicate oral diseases in Vietnam by ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Some large American companies – among them Ford, Molson Coors, and Lowe’s – are pulling back from providing workplace data to an index that promotes LGBTQ+ policies, an indication that brands are ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Uses the DAIVID methodology to test campaigns from WARC’s Creative Effectiveness Ladder database, to look at the attention and emotions evoked by campaigns that drove the highest commercial ...

This is a pre-recorded session based on the brand-new course, Mastering Modern Media: Effective Strategies for the Attention Economy. Learn how to reduce wastage and improve ad effectiveness in the ...

Haleon, the global healthcare consumer brand, has embraced a long-term journey to integrate attention metrics into its global media effectiveness strategy. After some inconclusive research into using ...