On the heels of double-digit growth last year, Amika is going back to its roots. The hair care brand, which sells at Sephora and Amazon as well as its own website, is focusing on owning its hero ...

"[Amika] cuts through in such a fun, youthful, accessible and hip way," she said. "It's fun, but it's serious treatments and professional-grade hair products." Among its hero products, Perk Up Dry ...