FC Bayern Munich have partnered up with German customer data platform Zeotap as part of a deal that will include both the ...

Volkswagen's slump in profits and labor crisis could also lead the German automaker to reconsider its football sponsorships. That could leave several clubs and national teams in the lurch.

As sport and politics are ever more intertwined in 2024, so too are the number of nations and organizations turning to ...

FIFA will judge any disputes between Club World Cup teams who each want to take the same player to the tournament in the ...

The slump in profits at Volkswagen could also lead to a reconsideration of its sponsorship of football. VW is an important ...

Aston Villa are set to become an Adidas 'elite' team, elevating them to the level of Real Madrid. And there will be financial ...

Sunday won’t mark the Panthers’ first game overseas. But it’ll mark the first international home game in franchise history — which comes with a bundle of additional considerations and opportunity.

Newcastle United will soon become an Adidas 'elite' team as part of their big-money kit deal - and that will come with financial rewards.

CHAMPIONS LEAGUE matches have been using incredible hidden technology all season long. But have you noticed it? Viktor ...

SPORT is here to keep you up to date with all the latest news in the Premier League. Arsenal midfielder Declan Rice broke a ...

Giorgio Ricci has returned to Inter Milan to become the club’s Chief Revenue Officer after a spell at Juventus. This is ...

“That whole moment was sportswashing distilled,” he says, having been chief football writer at the Independent since 2017.