and makeup artist Emma Elizabeth agrees: “They’re super creamy and you get excellent color payoff. They’re some of the best quality palettes for the money out there.” The best-selling ...

An honest review of Patrick Ta's Major Dimension Eye Illusion Eyeshadow Duos, which offer glittery pigment that leaves an ...

As we age, our makeup routines can become a little trickier, but our expert MUA is here to break down the best ways to use ...

Have you ever wondered why certain colors just look better on you? Look no farther than basic color theory to dress your very ...

That's why this eyeshadow primer is made to work like a magnet, so you won't have to carry around your palette ... your eyeshadow bright and crease-free all day long. And the best part is that ...

An honest review of the Huda Beauty Icy Nude Eyeshadow Palette, which just might convince you that you're a cool-toned makeup ...

Using eyeshadow can truly enhance your natural beauty and bring out your best features, especially when applied with care and ...

Seasonal color analysis is gaining popularity again, thanks to social media platforms offering DIY options and professional ...

I’m talking limited-edition products, makeup ornaments, gift sets at a wicked discount, and OBVIOUSLY the coveted Sephora ...

Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked ...

If you've noticed a theme in Kylie Jenner 's latest outfits, there may just be a reason for that. The Kylie Cosmetics founder ...