Bose is adding a non- ”Ultra” earbud option to its lineup today. The new $179 QuietComfort Earbuds offer active noise cancellation, an “everyday earbud design,” wireless charging, and up to 8.5 hours of battery life — presumably with ANC off.

Billed as "everyday earbuds," the QC Earbuds feature active noise canceling for $120 less than Bose's flagship QuietComfort Ultra Earbuds.

The Bose QuietComfort Earbuds go after the AirPods with active noise cancellation for $179. Bose also refreshes its $500 soundbar to produce cleaner dialog and pair with its Ultra Open Earbuds.