Two childhood friends have turned their love for basketball into a sports technology startup called Huupe.  Co-founders Paul Anton and Lyth Saeed developed what they’re touting as the world’s first ...

The Nebraska basketball teams will play this season on a new court design at Pinnacle Bank Arena. The look, revealed in a video Tuesday, features the block “N” at center court but does not ...

Boston Celtics player Jaylen Brown started his own athletic company after reading that Kobe Bryant was planning on doing the same.

Mark Pope sat down with the Herald-Leader to talk more about his leadership style and the culture of communication he wants ...

An ultra-hyped newcomer in Cooper Flagg at Duke. Perhaps the top returning player nationally in reigning ACC player of the ...

Sneakers have been a big part of basketball culture for a long time, and when Jaylen Brown found himself bored during the ...

Heat icon Dwyane Wade was heavily involved in the process of making his statue that now stands in front of Kaseya Center.

A fan of Nike Dunks tries to subvert the resale market by making his own pair from scratch with Tik Tok star Matthew Keyes as his teacher.

WNBA rookie Angel Reese is getting her own signature sneaker. On Thursday (October 25), Reebok and Reese announced that the ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball ... her own signature shoe with ...

As the weather warms up, you might be wondering how to store your boots and winter shoes for next year ... combat issues of mould in the house is to make sure there's air circulation: open ...

Son got a goal of his own in the 60th, as he turned Todibo inside out and fired home inside the near post to make it 4-1 and complete the scoring before Kudus’ moment of madness, which saw him: kick ...