Chicago Blackhawks superstar Connor Bedard helped Lululemon Athletica (NDAQ:LULU) launch its new line of NHL fan apparel ...

Canadian whisky brand J.P. Wiser’s has signed a multiyear Canadian partnership with the National Hockey League (NHL), making it the Official Whisky of the NHL ... co-branded promotional merchandise, ...

The premium collection made up 80% of all NHL merch sales. The post Lululemon-Fanatics Collab With NHL Sees ‘Explosive’ First-Day Sales appeared first on Front Office Sports.

As part of this partnership, NHL fans can look forward to limited edition whiskies, co-branded promotional merchandise, in-store signings and social media contests. J.P. Wiser’s will also be ...

With all the news dropping around the league over the past few days, I felt it would be best to share some thoughts. We’ve ...

Fanatics is the NHL’s official outfitter of on-ice uniforms ... Beginning in early November, the ProShop powered by ’47 and online store, NHLShop.com and NHLShop.ca will also offer limited ...

The opposing sides of the Delta Center at times catch themselves leading separate chants while experimenting with the limited ...

Lululemon and Fanatics are selling a new line of National Hockey League apparel for 11 teams. Products are sold online, at ...

Featured pricing is subject to change. A new era of NHL merchandise began today with the launch of the league’s collaboration with activewear brand lululemon. lululemon also worked with players ...