In 1997, Steve Jobs returned as CEO of Apple. The "Think Different" slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency ...

Apple's 1997 "Think Different" ad campaign was one of the major turning points in the company's history, a message to the world that Steve Jobs and his innovative vision had returned to Apple ...

That’s how people close to Apple co-founder Steve Jobs (1955-2011) described him. Such foibles contributed to his ouster from ...

She was also Steve Jobs' publicist. The first and I think foremost way is that it was ... he operated and it actually applies to a number of different ways that Steve behaved.

And we say creativity is not something you are. It's not something you can be. It's something you can participate in. And if ...

Say you're facing a difficult problem at work, and even though you've been sitting at your desk for the last 10 minutes straining your brain to think of ... to be Steve Jobs, the answer to this ...

Jobs was convinced by what Esslinger admits was a "pretty radical" approach. After an initial period of difficulty, it was accepted by the company. "I think the connection between Steve and Japan ...

Steve Jobs helped shape the modern world with his products at Apple, and it appears we can partly thank the unique aesthetic of Japanese ceramics for some of his most iconic designs. In the spring ...

Me, little Errol had a different idea ... involved and in marketing Apple products. To think of him as a hands-off CEO, not so much. Steve Jobs hired Errol Morris after his 2002 Oscars short ...

The doc, filmed across three continents, with Steve McQueen among its executive producers, debuted at the London Film ...

That’s how people close to Apple co-founder Steve Jobs (1955-2011 ... To accomplish it, he’ll need to follow another Jobs slogan: Think different.