The Ray-Ban Meta smart glasses have been named one of Oprah's favorite things and are gaining traction: At one point in July, Meta CEO Mark Zuckerberg said, "Demand is still outpacing our ability to build them.

Apple is reportedly using an internal study to gauge interest in smart glasses as the company continues to develop its own Apple Glass, an eventual successor to Apple Vision Pro.

Apple is reported to be looking into the smart glasses market, as a new initiative named 'Atlas’ is said to have gotten underway last week.

Apple is exploring the creation of its smart glasses under an internal project titled "Atlas." The internal study aims to collect employee views about the new p

After the release of the Apple Vision Pro headset, the company is moving on to eyewear.

Gurman states that, internally, this project is called Project Atlas, and it commenced last week. Apple is said to be actively gathering feedback from its employees regarding smart glasses. This internal study, according to Gurman, is being conducted by Apple's Product Systems Quality team, which is part of the hardware engineering division.

Apple is reportedly gearing up to expand its product lineup with smart glasses, entering a category that's seen growing interest from tech companies.

The speculation surrounding Apple's potential move into smart glasses is growing. The company reportedly is working with employees internally to learn more about smart glasses currently on the market,

According to a leaked project Atlas, Apple is considering making smart glasses, and I think they would be perfect for Apple Intelligence.

A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple. With Apple reportedly planning a major Vision Pro upgrade in 2025 and