Brands that embrace AR technology have great potential to create unique and engaging experiences that drive business results.

Researchers from Seoul National University College of Engineering announced they have developed an optical design technology ...

Marion Square is now home to a groundbreaking piece of history technology, as augmented reality binoculars have been ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

Virtual and augmented reality are among the hottest trends in this niche. They’re a success fuelled by increased ...

Augmented Reality (AR) is transforming industries worldwide, and civil engineering is no exception. By overlaying digital ...

A traveling augmented reality experience takes viewers inside the Paris landmark and explores what it took to restore it ...

Augmented Reality (AR) is transforming industries, from gaming and education to retail and healthcare. With the potential to ...

Another potential use is immersive online shopping in virtual grocery stores. Users could touch a specific virtual food and ...

Smartphone-based augmented reality, in which visual elements are overlaid on the image of a smartphone camera, are extremely ...

A decade ago, the release of the Apple Watch redefined the concept of a watch, transforming it from a simple timekeeping ...