Brian Niccol, Chipotle Mexican Grill

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...
Brian Niccol inspires a lot of confidence. So much, in fact, that when Starbucks announced the former Chipotle chief would ...
Wall Street applauded when Starbucks Corp. named Brian Niccol to head a rebound effort. Three months later, the cheers are ...
Redburn Atlantic’s Edward Lewis downgrades coffee-shop giant after new Chief Executive Brian Niccol unveils his “Back to ...
Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.
The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.
One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...
Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.
The practice of writing a customer’s name or drink modifications on their Starbucks beverage with a marker — a normal part of ...