Advertising leaders share their thoughts on what they think will be the big themes of the rest of the year, and also what ...

Häagen-Dazs has named nice&frank as its new U.S. lead creative agency and announced plans to buy its first Super Bowl spot.

We recently spoke with Hooper—an Oscar-winning director for “The King’s Speech” (2010)—about those three ads, as well as his ...

As part of the complicated deal months in the making, Paramount Chair Shari Redstone agreed to sell her family’s National ...

Apparently, AI is kind of a big deal. If you’re a reader of this publication, you’ve probably already experimented with ...

Haleon CMO Katie Williams sees big potential in the C2PA icon to prove it’s using real dentists in ads and authenticates ...

“AI can transform the employee experience, how we get work done and how we service clients,” said Boyman. KPMG, which ...

The transition from striking upfront deals on Nielsen’s legacy panel to using big datasets from the likes of VideoAmp, iSpot ...

Virtual avatars are also a part of the strategy. On Fitbit, Google unveiled “eejies,” which are virtual characters that users ...

Gen Z is more likely to buy from companies that contribute to social causes (72%) or incorporate real testimonials in their ...

Here is a list of some of the advertising industry’s brightest young minds, from masters of AI to Cannes Lions winners.

The winners of Ad Age’s Young Creatives contest joined Ad Age and TikTok at Cannes Lions to discuss how TikTok communities ...