Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As PepsiCo combines its legacy in sports sponsorship with trying to stay ahead of the curve as partnerships evolve, it is ...

The farming lobby needs to change its privileged image, while food brands’ focus should be the opposite - putting product ...

The report from the Competition and Markets Authority (CMA) suggested supermarkets “could do more” to broaden access to ...

After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in ...

Speaking at a Thinkbox event, behavioural scientist Richard Shotton outlined what makes TV effective as a media channel and ...

The first part of the mystery has so far garnered 150 million views across channels, making it Waitrose’s “biggest ever ...

Starling Bank has appointed Michele Rousseau as its first chief marketing officer as new CEO Raman Bhatia looks to make his ...

BBC Studios CEO of brands and licensing, Nicki Sheard, discusses the skills CMOs need to make the jump to CEO and scaling ...

Given the industry’s potential to shape society and change behaviour, there is so much more we can and must do to help lower ...

Currys has captured Gen Z through TikTok as it aims to shift its brand perceptions and reach a broader demographic.

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...