As Mumbai gears up for the state elections, the cityscape transforms into a vivid battleground where alliances and parties ...

GroupM, WPP’s media investment group, conceptualises an innovative visual spectacle in the outdoor landscape of Kolkata for ...

From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our ...

The OOH campaign spans various advertising formats, strategically placed in high-traffic locations across ten major cities.

IKEA India has rolled out a fresh OOH campaign across Mumbai, Bangalore, and Hyderabad that taps into relatable dialogues and ...

TVS Motor Company has launched the all-new TVS Jupiter with a 360-degree campaign titled “India ka Naya Zyada” on TV, Print, ...

Udit Mittal, Deputy General Manager, Tata Motors shares insights on how high-traffic mall spaces can elevate brand ...

WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new ...

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for ...

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through ...

Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity ...

Executed by Walk the Talk, this innovative campaign uses optical illusions to engage audiences in Delhi, Mumbai, Bangalore, ...