It was the second-highest opening ever for a PG-rated December movie. Paramount spent a modest $13.1 million in national TV ...

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Among the activations Netflix developed to promote its "NFL Christmas Gameday" extravaganza were its first blimp, flying over ...

Experian is launching a new ad campaign this week featuring top NFL players and their significant others, starting with San ...

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The FTC is urging a court to allow enforcement of new rules requiring businesses to allow consumers to cancel subscriptions through the same medium that was used to purchase them.

After Zelle added to its "S.A.F.E. Squad" campaign, the Consumer Financial Protection Bureau said Zelle customers lost $870 million due to fraud.

Assertive Yield has introduced traffic-shaping technology to help publishers build revenue from programmatic advertising. The revenue-agnostic platform allows publishers to control their data and ...

Potty-training accidents? Adult bladder leaks? Kimberly-Clark’s got both situations covered in separate campaigns for Pull-Ups training pants and Poise pads starring, respectively, animated poop and ...

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Planet Fitness wants everyone to feel better in 2025. To back that belief, its new campaign kicks off on Christmas, during the Chiefs vs. Steelers game on Netflix. In addition, 30-second and 15 ...

2024 has been the year of the meal deal, as every traditional QSR tried to figure out a way to keep customers happy despite higher prices. But one burger chain is fighting the perception of higher ...