If this election taught us anything, it's that we live in an "emotion economy," where extreme feelings drive engagement, loyalty, and, ultimately, votes. In a world of fractured truths, it's no longer ...

Jeff Bezos's failure to endorse a candidate normalizes Trump and his actions and undermines the newspaper's stories on them.

Trump's "love" isn't about connection or warmth. It's about manipulation, a loyalty he demands rather than earns.

Sports play-by-play announcers and analysts too often ignore games in favor of holding conversations with each other full of ...

The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.

An Advertiser Perceptions survey found 74% of execs believe the marketplace needs to agree on a provider "shortlist" and that ...

The federal Consumer Financial Protection Bureau may sue Meta over financial ads on the platform, the company disclosed in a Thursday night filing with the Securities and Exchange Commission.

Building on earned media and analytics work, Mitsubishi Motor Sales of Canada and NP Digital will work with Ogilvy, which has been selected for creative production.

Yard NYC teamed with the New York Road Runners organization to create the omnichannel campaign for this year’s New York ...

With more than two-thirds of its client roster failing to align with global standards for climate policy compliance, Interpublic ranks worst among the major holding companies, according to an analysis ...

According to a Harris Poll survey 48% of Gen Z admit they have lied to someone close to them about whom they've voted for. That compares with 38% of Millennials, 17% of Gen X and 6% of Boomers.

Western Razor launches its first ad campaign, which is running through the end of the year. The company, which makes single-bladed safety razors crafted from metal, takes on plastic competitors in a ...