Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

During the economic strength of 2021, EY's (Ernst & Young) US leadership made the strategic decision to bolster their Government and Public Sector business to help mitigate future economic volatility.

Provides an overview of the key datapoints that advertisers need to know about Spotify, spanning investment, consumption and performance insights.

WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. Advertising spend is on course to ...

Gen Zs on average follow the least number of sports competitions compared to older cohorts and watch fewer live sports. However, the 18-24s are most likely to engage with sports through other content ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...

Covid-19 has taken a big toll on Vietnam consumers in 2021 after an effective zero-Covid in 2020. Tết 2022 hence became so much different from any previous Tet. Two years of being locked down and ...

Skincare brand Dove promoted awareness around the importance of breast cancer screening for family members of current patients in Vietnam. Dove relaunched its winning variant in the market – Dove ...

P/S is the leading toothpaste brand in Vietnam, boasting 76% market penetration and daily usage in 22 million households. Established in 1975, P/S aims to eradicate oral diseases in Vietnam by ...

This is a pre-recorded session based on the brand-new course, Mastering Modern Media: Effective Strategies for the Attention Economy. Learn how to reduce wastage and improve ad effectiveness in the ...