Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

To my knowledge, no watch has ever featured an earthphase complication before, and Swatch is also claiming it’s the first ...

Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a ...

The Mission To Earthphase MoonSwatch model has an Earth Phase Indicator which offers a fresh take on tracking time.  Read ...

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...

From Daniel Craig wearing a MoonSwatch to Will Ferrell’s Japan-only Timex flex, here's proof watch grails come in all shapes ...

Headquartered in Switzerland, Swatch Group (SWGAY) primarily designs, manufactures and sells watches and jewelry. See why I ...

Ironically, for a watch famous for rocketing out of the atmosphere and getting some steps in on the moon, this new piece puts ...

A second drop from the “Break Free” collection, as Swatch is calling it, showcases something really special: a watch based on ...

Hamilton Watch chose Lancaster, PA to open its first American store. It's leaning into the brand's legacy as Lancaster was ...