On the heels of double-digit growth last year, Amika is going back to its roots. The hair care brand, which sells at Sephora and Amazon as well as its own website, is focusing on owning its hero ...

But we've been able to focus around each segment of hair care," said Carranza, noting Amika has the top-selling dry shampoo and is doubling down on shampoo and conditioner, which comprise 65 ...

Our top pick is Amika Bust Your Brass Blonde Purple Shampoo ... brassiness always creeps in between color touch-ups. Even with the best hair care products and practices, keeping the yellow tinge ...

Even outside of the gym, dry shampoo can be a hero product in your hair care routine—I’ve used it for years to ... “I was ...

When you apply dry shampoo to your strands or scalp, it can help to absorb grease and oil, thereby making your hair look less ...

While no gift can encompass just how much your mom means to you, the best gifts can go a long way toward making her feel special.

Curls can suffer with the temperature drops, so here are 6 expert-recommended tips to keep your curly hair happy and healthy ...

During the 48-hour sale, Prime members will receive discounts on hair care, skin care and more beauty. You can also find deals on sneakers, tech, kitchen and more. I frequently cover shopping ...

High porosity hair needs to be handled with care. According to Bishop ... According to Naeemah LaFond, Global Artistic Director of Amika and famed hairstylist, “the most important step ...