Amika is heading into the new year with a new ... In our mask business, we have the top hair mask in prestige. It's focusing on the fundamentals across all elements of the hair category," Carranza ...

The hair care brand ... and we're defending this as a category. Masks are the other one." The appetite for dry shampoos has been strong, Riggs said, noting Amika was an early arriver to the ...

Curls can suffer with the temperature drops, so here are 6 expert-recommended tips to keep your curly hair happy and healthy ...