Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.

A former UConn Huskies star has signed an endorsement deal with Jordan Brand.  San Antonio Spurs rookie guard Stephon Castle ...

See South Carolina women's basketball star sophomore promote new shoes with NBA star Steph Curry for Curry Brand.

In March, Fulwiley became the first college athlete to sign with Curry Brand, the two-time NBA MVP's line of Under Armor gear and shoes. Fulwiley averaged 11.7 points per game last season and was ...

The connection between Marco Odermatt and X-BIONIC transcends the typical relationship between an athlete, the brand, and the ...

When Dwyane Wade stepped out onto the front of Kaseya Center on Sunday, all eyes were on the 3x NBA champion. The post ...

From champion athlete to care advocate, Allyson Felix’s journey shows how personal challenges inspire systemic change for mothers in sports and beyond.

"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a media event Monday ...

Who dared to bully the Big Aristotle? The post Shaquille O'Neal Was Bullied for Wearing $2.4 Billion Worth Brand Shoes Only ...

Bionic. The Olympic giant slalom champion at the 2022 Winter Games in Beijing has been an X-Bionic athlete for several years ...

Steph Curry raised his fashion game as the NBA 2024-25 season kicked off, with the Golden State Warriors facing off against ...