Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.

Boston Celtics player Jaylen Brown started his own athletic company after reading that Kobe Bryant was planning on doing the same.

A former UConn Huskies star has signed an endorsement deal with Jordan Brand.  San Antonio Spurs rookie guard Stephon Castle ...

Who dared to bully the Big Aristotle? The post Shaquille O'Neal Was Bullied for Wearing $2.4 Billion Worth Brand Shoes Only ...

See South Carolina women's basketball star sophomore promote new shoes with NBA star Steph Curry for Curry Brand.

"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a media event Monday ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

It's the very image of a casual shoe, worn by everyone from rockstars to Esquire editors (although we like to think we're one and the same). You know that brand that offers you the softest ...

Six-time Olympic cycling champion Chris Hoy revealed Saturday that he has terminal cancer and has been told by doctors he has "two to four years" to live. The 48-year-old former track racer ...

Aspinall is the current UFC interim heavyweight champion and defended his belt against Curtis Blaydes in front of a baying Manchester crowd in July to cement his place as the top contender in the ...