UConn athletics has seen a rise in athletic apparel sales as the men's basketball team won titles and the women's were led by ...

Indiana's run to the College Football Playoff has provided Homefield Apparel, a Bloomington, Ind.-based company, a return to ...

Many assumed the Valero Alamo Bowl on Dec. 28 would be the last time Shedeur Sanders and Travis Hunter suited up in Colorado ...

Football fans were gearing up for a long day of tailgating on the shortest day of the year. And almost all of them were ...

"College GameDay" set up shop in Columbus for a full slate of College Football ... The execution, as we have seen throughout ...

Here's a look at the top college football hype videos ahead of the opening round of the College Football Playoff: ...

Kemper didn't have a college football allegiance, so she said it was easy to convince her to become an Oregon fan. And sure enough ... hotels and merchandise. Jordan saved on a hotel while ...

University of Alabama Director of Athletics Greg Byrne posted a statement Wednesday urging fans to join Yea Alabama, the school's name, image and likeness program. Now, fans are sharing their support ...

Excitement builds for Indiana vs Notre Dame college football playoff. Ticket prices soar, but patience may yield better deals.

Now, selling alcohol in stadiums is the norm. According to an Associated Press survey conducted last year, 80 percent of ...

University of Alabama Athletic Director Greg Byrne is asking Alabama fans to fight back against competitive NIL initiatives.