"AI won't save Hollywood, it will only destroy it," the producer Marc Blitstein wrote, while the filmmaker Hayden Hewitt predicted that Lionsgate intended to train only on property they own so they can "copyright the lukewarm vomit that comes out the other end".

The Hollywood studio will give the tech company access to its library of movies and shows in exchange for a custom-built AI model.

Lionsgate, the studio behind the John Wick and The Hunger Games franchises, has raised some eyebrows by signing a deal with AI firm Runway to train an AI model on its film and TV library.