Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.

Audi, the mother brand, claims this identity is the best of both worlds: “unmistakable Audi DNA meets China innovations.” Translation: it’s an Audi, but not really… except it totally is. Still confused?

LONDON (Reuters) - British luxury carmaker Bentley said on Thursday it will launch its first electric car in 2026 and said it will keep selling plug-in hybrids until 2035, formally abandoning a previous goal of going fully electric by 2030.

Bentley is once again reshuffling its electrification plans, but still expects to have an all-electric lineup by 2035, the automaker announced Thursday.

The Kia EV9 ADVNTR adds typical off-road accoutrements to the three-row SUV, including a 3-inch suspension lift, new wheels and tires, light bars, and a roof rack. Kia isn't discussing production possibilities, but the concept could serve as inspiration for the aftermarket industry that is SEMA's primary audience.

Kia has shown what rugged versions of its EV9 and upcoming PV5 van might be like with a pair of concepts at the 2024 SEMA show.