Campaign Middle East1h
The MENA Power List 2024: Client satisfaction eats AI for breakfast, by GroupM MENA’s Amer El Hajj
Improving chemistry with clients, rapport building exercises and information sharing activities should be on-going, not just ...
Campaign Middle East2h
Are shorter deadlines, tighter budgets curtailing creativity in production?
Campaign Middle East asks production house experts if shorter deadlines and tighter budgets are curtailing creativity in the ...
Campaign Middle East2h
The Spin: A ‘concrete’ way to handle communications ‘noicely’
Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in August 2024 ...
Campaign Middle East3h
Manchester United’s Matt McKie places sports marketing in the spotlight
Manchester United’s Matt McKie speaks to Campaign Middle East about positive brand and revenue impact through Middle East ...
Campaign Middle East3h
The MENA Power List 2024: It starts and ends with us – the human role in gen AI, by PHD’s Karen Doumet
THE HUMAN ROLE IN GEN AI . Resistance and evolution are two remarkable opposing forces. In art, music, technology, we ...
Campaign Middle East4h
Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia
Petromin Corporation's Hussein M. Dajani shares why it's important to understand that Saudi Arabia is more than just another ...
Campaign Middle East2h
Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track
The integrated campaign featuring Beyoncé reinterprets several of Levi’s most iconic advertisements, bringing them into the modern era.
Campaign Middle East4h
A ‘crash course’ on communications in Saudi Arabia
Alex Malouf shares a personal take on PR and communications in Saudi Arabia - touching upon talent, risk, and dealing with global media.