Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.

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Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.

Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.

YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.

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Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.

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Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.

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Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.