As Mumbai gears up for the state elections, the cityscape transforms into a vivid battleground where alliances and parties ...

IKEA India has rolled out a fresh OOH campaign across Mumbai, Bangalore, and Hyderabad that taps into relatable dialogues and ...

From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our ...

The OOH campaign spans various advertising formats, strategically placed in high-traffic locations across ten major cities.

GroupM, WPP’s media investment group, conceptualises an innovative visual spectacle in the outdoor landscape of Kolkata for ...

Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of Home advertising alongside digital growth.

TVS Motor Company has launched the all-new TVS Jupiter with a 360-degree campaign titled “India ka Naya Zyada” on TV, Print, ...

Udit Mittal, Deputy General Manager, Tata Motors shares insights on how high-traffic mall spaces can elevate brand ...

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets.

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through ...

Ideacafe.agency announces the launch of its new rural and urban communication division Ideacafe Roots. While there is a thin line between rural and urban India post covid and the purchasing power and ...

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for ...