If this election taught us anything, it's that we live in an "emotion economy," where extreme feelings drive engagement, loyalty, and, ultimately, votes. In a world of fractured truths, it's no longer ...

The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.

Trump's "love" isn't about connection or warmth. It's about manipulation, a loyalty he demands rather than earns.

TheHonolulu Star-Advertiser will lay off 5% of its staff -- 13 people, including six members of its newsroom team -- according to local media reports. Among those who are losing their jobs are two ...

In an age where competition for new business is fierce, emotional intelligence emerges as the secret weapon that can set agency leaders apart.

NP Digital has been appointed the Agency of Record (AOR) for all media by Mitsubishi Motor Sales of Canada. The choice and expansion builds on earned media and analytics work during the past 18 ...

Jeff Bezos's failure to endorse a candidate normalizes Trump and his actions and undermines the newspaper's stories on them.

The federal Consumer Financial Protection Bureau may sue Meta over financial ads on the platform, the company disclosed in a Thursday night filing with the Securities and Exchange Commission.

With more than two-thirds of its client roster failing to align with global standards for climate policy compliance, Interpublic ranks worst among the major holding companies, according to an analysis ...

According to a Harris Poll survey 48% of Gen Z admit they have lied to someone close to them about whom they've voted for. That compares with 38% of Millennials, 17% of Gen X and 6% of Boomers.