Brightcove, the Technical Emmy-winning video platform vendor, has been sold to app developer Bending Spoons for $233 million. After filing for Chapter 11 bankruptcy in September select assets of CDN ...

Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it's secondary to the data and metrics that guarantee that their marketing efforts are ...

The allure of CTV is undeniable: It combines the broad reach and brand presence of traditional television with the precision of digital targeting. Yet, as advertisers venture into this new channel, ...

Samba TV's recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and ...

StackAdapt recently announced they are working with Disney and Bell Media to provide their demand-side platform for agencies to access inventory programmatically.

With the holiday season upon us, consumers are ramping up spending and turning to CTV more than ever. Angelina Marmorato, AVP of Sales and Partnerships at Lemma, has put together a set of actionable ...

Modern content pirates are smart. They have a deep understanding of the technology used by their victims and of the anti-piracy and cybersecurity solutions built to stop content theft. As we approach ...

Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of SVOD programming to identify global content trends and changes over time.

Producing exceptionally engaging live streams requires robust, high-quality products throughout your workflow. The visual quality of your stream starts with the camera and must be maintained ...