The "very demure, very mindful" meme is a perfect example of how social media trends can take us by surprise. At one moment, ...

Dictionary.com has announced its 2024 Word of the Year as "demure," a term that was popularized by TikToker Jools Lebron.

Celebrating nature’s nuances, the perfume’s inviting sweet spices of cardamom and woody notes recall the dry heat of the ...

Dictionary.com announced its 2024 Word of the Year as “demure,” for which we can thank TikToker Jools Lebron. Her August ...

"You see how I do my makeup for work? Very demure, very mindful," she says in the video. After Lebron posted her video over the summer, Dictionary.com said there were more than 12 million searches ...

We've all known since August that this was the year to be demure … but Dictionary.com has now made it even more official by ...

Dictionary.com's word of the year is demure, a nod to the "very mindful, very demure" social media trend started by TikTokker ...

Dictionary.com was very mindful and very cutesy when choosing its 2024 Word of the Year. This year’s title went to viral sensation “demure,” a word popularized by TikToker Jools Lebron.